10/14/11

Before & After Magnets

To begin, I'm writing this as an example---not as anything ill-intended toward Vistaprint. Having been "the Sticker Guy" in many malls across the country, I've ran across clients who came to me to make what some internet companies producing signs and stickers could not. This is a really good example, so I present a before and after glimpse into using online companies verses a local shop, in this case, Us: GULFSIDE SIGNS & Wraps.
Marco of Marco's Pool Service came to us because he had set out to make magnets for his new business on a limited budget. He showed us the magnets he had made with Vistaprint---using an automated system online---and I knew he would definitely fair better with us. The main reason being, that with the automated system used by companies like Vistaprint.com, there isn't really any quality control. Someone made that magnet for Marco and didn't really look at it and think about what quality they are sending out with their stamp on it. Plus, if the design wasn't enough, if you look at the before picture in this post, you'll see the cracking and chipping of the design as it is peeling off of the magnet.

So, with that in mind, not only did we redesign the magnets for Marco's truck, but we also offered him a more well-rounded advertising solution; we gave him a package deal. We listened to what he wanted and designed magnets accordingly as well as provided him rear window lettering to maximize those seeing his message and company name on his vehicle. We also made him license numbers that are required by law, separate and placed directly on the vehicle, on the spot, so that Marco didn't run the risk of receiving a ticket while waiting for us to complete his magnetics.

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